Fashion almost seems more about the generation/creation of it than the item itself…i mean it can almost be less and less about the item and more and more about how it was made. half of that is what goes into brand marketing anyways or prestigous jobs in a factory.
The only way that people are going to locate their garment/brand of choice is by looking for it and that takes all kind of approaches such as targeting a price…a demographic…a style …and or store.
Unless they just happen upon something they love…they might have to source a product by the material its made of or where its made etc. Etc.
So naturally media is changing…guided by search engines and access to infinite amounts of information. we are all geared to have perfect access to self expression and the styles we need and love.